If your friends are delighted with your makeup, photos or design of a new apartment, and you are happy to share your secrets with them, then definitely it is worth thinking about the career of YouTube-blogger. Today being a blogger is fashionable, interesting, and even profitable.
If you want to become a video blogger, you first of all have to decide what you want to tell your future audience. Whether it’s make-up, hairstyles, self-care or fashion trends – it is important that you are well versed in the topic.
A blogger needs to love his audience and constantly communicate with her, because YouTube is an interactive platform that allows you to constantly be in touch with the viewer. Ask for subscribers’ opinion, ask questions about their interests, answer them in the “comments” section – all this will allow you to know better what your viewers are interested in and what they would like to see on the channel.
Be sure to pay attention to the style and design of your channel. Firstly, it’s important to come up with an original and easily remembered name. Secondly, it is worth adding to it a bright and at the same time clear description, to tell who you are, what you are doing, what you can learn from your videos and other interesting facts.
The viewer should feel your professionalism and involvement in the matter from the beginning to the end of the video. Think about all the details that can accentuate your uniqueness: from a new stylish make-up to flawlessly matched musical accompaniment. The viewer is pleased to see the quality video, with well-assembled transitions and effects, with music substrates and well-delivered sound without any background noise.
Before you shoot a video, make sure that your camera and microphone are able to provide high quality recording, and the selected music and content is consistent with copyright law and the principles of video hosting community. It will be useful to familiarize yourself with various programs for shooting, image processing and sound. So your channel will attract not only the content, but also the quality of the video.
If the channel develops well, you constantly upload new videos, the number of your subscribers grows, then you have all the chances to get into the affiliate program and earn money on showing ads in video clips. Moreover, bloggers often have sponsors, and they begin to cooperate with well-known brands. For example, L’Oreal recently invited Nicole Guerriero to her Destination Beauty program, in which YouTube beauty bloggers share their advice. And Maria Wei became the winner of the battle of American bloggers from Samsung.
We asked Irene Vladi, the popular beauty blogger in American (over 150,000 subscribers and 15 million views) and the author of the women’s channel about the beauty and care of “Irene Vladi’s Secrets”, to share her secret of success on YouTube:
I think that the secret of popularity of any blogger on YouTube is the presentation of high-quality, up-to-date content for a certain category of viewers. Attention to the female audience can only be won by topics that are of interest and interest to each of us. Hairstyles, makeup, cosmetics, self-care, shopping, arranging, cooking, secrets and useful tips for life – I found my audience thanks to these topics. This is something that is genuinely interesting to me. And I just started to talk about it. Further on the principle of “similar to this”, I was signed by girls whose interests coincide with mine.
A good result, I think, can be achieved only in the area where you invest a lot of work, sincere interest and soul. Success can only be achieved in a favorite business that you like, and in which you are well versed.
Our advice on how to succeed was also given to us by Kate Ilinykh, the presenter of KateWorld’s popular hit blog, over 300,000 subscribers and 54 million views:
To get the attention of hundreds of thousands of viewers on YouTube, you will need not only talent and charisma, but also patience and work.
It is very important to decide on a topic that will be of interest to you and the viewer. If you really love what you do and your audience, they will love you in return and will trust you. And, consequently, your videos will be popular. When I started shooting the video, I had an audience, which in the future became my adviser, ideological inspirer and friend in one person. Therefore, be interested in the new, and share it lovingly with the public.
Video on the channel should appear regularly, at least once a week. You should have an uncontrollable desire to constantly shoot new and exciting stories.
Remember, when your channel becomes popular, interesting to others, then surely there will be people who do not like it. Criticism is inevitable here. Constructive criticism helps to develop and grow even more. This is an incentive! Destructive criticism is an indicator of success. And it should be perceived with a laugh and a smile.
Do not stop at nothing, just go ahead! With all my heart I wish you great success!